Patricia

70 years old, California resident, and novice user of technology.

Patricia is concerned about expenses and how life insurance may provide solutions.  Uncertain that she can understand all of the fine print, Patricia wants reassurance that her final expenses can be handled in a smart way.

Who they are

• Typically ages of 65 to 80
• Household income of less than $100k
• They are typically uninsured or underinsured
• Most are members of either the Silent Generation (born 1928-1945) or the Baby Boomer Generation (born 1946-1964)

What they want

• Peace of mind
• Protection for their family

How big is the opportunity

• 74% of uninsured American households are in our target market
• More than 10,000 Americans are turning 65 each day¹
• Those aged 65 plus will grow from 56 million in 2020 to 65 million in 2025²

¹ FP Analytics/AARP US Report: https://arc.aarpinternational.org; 2019
² US News & World Report: Aging in America, September 2019