Who Is GIWL for?

Get to know the ideal GIWL client, identify those prospects, and learn how to better demonstrate to them how GIWL can potentially
meet their needs.


Age: 70 years old
Location: California
Tech-Level: Beginner

Patricia wants to protect her family from large funeral expenses but is
concerned about how to pay for life insurance. Uncertain that she can
understand all the fine print, Patricia wants reassurance that her final
expenses have been taken care of in a smart way.


  • Typically ages of 65 to 80
  • Household income of less than $100k
  • They are typically uninsured or underinsured
  • Most are members of either the Silent Generation (born 1928-1945) or the Baby Boomer Generation (born 1946-1964)

What they Want

  • Peace of mind
  • Protection for their family
  • To have funeral costs covered and not passed along to survivors

How Big Is the Opportunity

  • 74% of uninsured American households are in our target market
  • More than 10,000 Americans are turning 65 each day1
  • Those aged 65 plus will grow from 56 million in 2020 to 65 million in 20252

1 FP Analytics/AARP US Report: https://arc.aarpinternational.org; 2019
2 US News & World Report: Aging in America, September 2019

Have Questions?

Still have unanswered questions and need contact information?. 

Policies issued by American General Life Insurance Company (AGL), Houston, TX. Policy Forms: ICC20-20532, 20532 and 20532-5. Rider Numbers: ICC15-15200, 15200, 15200-7, 15200-10, 15200-35, ICC15-15201, 15201, 15201-7, 15201-9, 15201-10, and 15201-35. Issuing company AGL is responsible for financial obligations of insurance products and is a member of American International Group, Inc. (AIG). Guarantees are backed by the claims-paying ability of the issuing insurance company. AGL does not solicit business in the state of New York. Products may not be available in all states and product features and rates may vary by state. AGLC200947.


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