Client Profile

Get to know the ideal clients for our GIWL product – so you can easily identify them, meet their needs, and be part of this growing market!


Age: 70 years old
Location: California
Tech-Level: Novice

“Who will pay for the funeral costs if I don’t take care of them ahead of time?”

Jonathan relies on social security and a small pension for retirement income. Since his wife’s passing from terminal cancer, he has been more concerned with the final expenses he might leave behind for his loved ones.


  • Age: Seniors, ages 65-80
  • Household Income: Less than $100K
  • Insurance Status: Uninsured and Underinsured
  • Generation(s): Silent Generation (1928-1945) & Baby Boomers (1946-1964)


  • Wants peace of mind
  • Worries about cost of funeral
  • Wants to protect family

Huge and Growing Market Opportunity

  • 74% of uninsured American households are in our target market
  • More than 10,000 Americans are turning 65 each day
  • Those aged 65 plus will grow from 56 million in 2020 to 65 million in 2025.

Elder Law Training Articles

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Policies issued by American General Life Insurance Company (AGL), Houston, TX. Policy Forms: ICC20-20532, 20532 and 20532-5. Rider Numbers: ICC15-15200, 15200, 15200-7, 15200-10, 15200-35, ICC15-15201, 15201, 15201-7, 15201-9, 15201-10, and 15201-35. Issuing company AGL is responsible for financial obligations of insurance products and is a member of American International Group, Inc. (AIG). Guarantees are backed by the claims-paying ability of the issuing insurance company. AGL does not solicit business in the state of New York. Products may not be available in all states and product features and rates may vary by state. AGLC200947.

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